LONGINES The Future of Tennis

To celebrate Longines’ 10-year partnership with Roland Garros and the launch of the Conquest Roland Garros Ladies watch, Imagecleaver was commissioned to produce a high-impact film documenting the launch and a live stream with Steffi Graf from Longines Flagship store in Paris.

Working with a small but agile crew, we created a documentary-style piece that captured the energy, elegance, and emotion of the event. From the courts of the French Open to the heart of Paris, our team was on the ground to tell the story of a brand synonymous with sporting excellence and timeless style.

One of the campaign highlights was a live-streamed interview with tennis legend and Longines Ambassador of Elegance, Steffi Graf, hosted at the Longines flagship store in Paris. Imagecleaver provided full production for this event — from professional lighting and sound mixing to seamless livestream broadcast — ensuring an intimate, polished experience for global audiences.

The final wrap-up film blended live event coverage, product beauty shots, and behind-the-scenes footage to showcase Longines' commitment to both innovation and heritage.